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#intellectual property expansion

Browse all stories tagged with intellectual property expansion.

Xbox XP Division Launch Marks New Era for Game-Adjacent Ventures
Xbox XP divisiongame-adjacent venturesMicrosoft gaming strategyintellectual property expansiontransmedia storytellingXboxIndustry NewsBusiness

Xbox XP Division Launch Marks New Era for Game-Adjacent Ventures

Discover how the new Xbox XP division aims to expand legendary Microsoft gaming franchises into film, television, merchandise, and game-adjacent ventures.